Read Small Message, Big Impact: How to Put the Power of the Elevator to Work for You by Terri L. Sjodin Free Online
Book Title: Small Message, Big Impact: How to Put the Power of the Elevator to Work for You|
The author of the book: Terri L. Sjodin
Edition: Your Coach In A Box
Date of issue: August 30th 2012
ISBN 13: 9781469000695
City - Country: No data
Loaded: 1728 times
Reader ratings: 4.4
Format files: PDF
The size of the: 440 KB
Read full description of the books:
Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well.
Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives readers an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market.
Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results!
In this book you will learn
• How a small message can have a big impact in helping you to communicate more effectively.
• How to build a compelling and persuasive case using six of the most consistently effective arguments in today's market.
• How to repurpose your existing presentations; incorporate new creative illustrations, and bring your message to life.
• How to speak in your own authentic voice--it's not only what you say, it's how you say it.
• How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and on social media platforms.
This book includes outlines to help you craft your next talk, worksheets, a complete sample elevator speech, evaluation forms--and much more!
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